About

Fit Creative is a London based, full service design agency founded by partners Jonathan Cook and Kara Penn. We offer a range of services from naming and branding through to brand implementation across digital, print, 3D, installation, packaging and merchandise. Whatever you are trying to achieve, we can advise, support and service to get you results.

Who we are

Jonathan Cook

Director

Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.

Kara Penn

Director

Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.

Why clients hire us

Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients. 

Fit Creative have worked closely with the Old Royal Naval College since rebranding it in 2010. Over the years our communications and marketing needs have spanned digital, print, 3D, advertising and more – for all of these Fit have been able to find an effective solution and put together the best team to deliver high quality results. They have always brought fresh thinking and enthusiasm to every project, achieving great results to help us raise our profile and encourage donations.

Brendan McCarthy
Chief Executive
Old Royal Naval College

Fit have created for us a complete brand, from brand naming, website, packaging design advertisements both on and off line and an enormous amount of supporting graphics. From the start Fit have been careful to listen to our ideas and look thoroughly at our business – it was not the case that they came in with fixed ideas of how things should be. Once they fully understood our needs they were able to produce a brand which matched our expectations and engaged well with our customers, the high quality design and exceptional eye for detail has been critical in helping us differentiate our products from competitors. Throughout we have felt the team at Fit have personally invested in our company and been keen to make each and every design item required eye catching and distinct, helping us build a really distinct brand.

We like to think we have the best quality products available and Fit created a brand which matched these aspirations.

Solomon Drury
CEO
Funky Giraffe

The team at Fit Creative have worked with Autistica for a number of years on a variety of design projects. They have created some very research-heavy reports which could easily be quite dry, but Fit always manage to bring life to them. They have a great way of formatting information so that it is easy to digest and looks beautiful. Some agencies will just create what you ask of them but Fit always question our brief and suggest innovative solutions that we may not have considered. It's this creative and professional approach that makes us return to them time and time again. 

Rebecca Sterry
Head of Communications
Autistica

What can we do for you

We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.

Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.

Find our more about our services or get in touch for a first meeting.

Top of page