Fit Creative is a London based, full service design agency founded by partners Jonathan Cook and Kara Penn. We offer a range of services from naming and branding through to brand implementation across digital, print, 3D, installation, packaging and merchandise. Whatever you are trying to achieve, we can advise, support and service to get you results.
Who we are
Jonathan cut his teeth working with FTSE100 companies reporting on their key messages for both public and peer to peer audiences. Jonathan is experienced in all areas of communication, and has an eye for the detail which makes all the difference to the end result.
Kara is a brand obsessive, committed to creating strong brands for our clients and enabling them to grow audience and profit in the digital landscape and the physical environment. Kara has worked in the UK and the Middle East for big brands prior to founding Fit.
Why clients hire us
Our research and design process ensures we get to know your sector thoroughly. But rather than hear from us, here are some of our clients.
Working with Fit Creative has been a positive and rewarding experience. A sound understanding of what we wanted to achieve in developing a new Maritime Greenwich World Heritage Site website coupled with imaginative and cutting edge design has resulted in a high quality, informative and user friendly product of which we are justly proud. Fit Creative are focused, efficient and place a keen emphasis on service delivery, qualities which we regard highly in business relationships. We look forward to continuing to work with them in the future.Peter Marsden
World Heritage Site Co-ordinator
Maritime Greenwich WHS
Fit have created for us a complete brand, from brand naming, website, packaging design advertisements both on and off line and an enormous amount of supporting graphics. From the start Fit have been careful to listen to our ideas and look thoroughly at our business – it was not the case that they came in with fixed ideas of how things should be. Once they fully understood our needs they were able to produce a brand which matched our expectations and engaged well with our customers, the high quality design and exceptional eye for detail has been critical in helping us differentiate our products from competitors. Throughout we have felt the team at Fit have personally invested in our company and been keen to make each and every design item required eye catching and distinct, helping us build a really distinct brand.
We like to think we have the best quality products available and Fit created a brand which matched these aspirations.Solomon Drury
Fit Creative have worked closely with the Old Royal Naval College since rebranding it in 2010. Over the years our communications and marketing needs have spanned digital, print, 3D, advertising and more – for all of these Fit have been able to find an effective solution and put together the best team to deliver high quality results. They have always brought fresh thinking and enthusiasm to every project, achieving great results to help us raise our profile and encourage donations.Brendan McCarthy
Old Royal Naval College
What can we do for you
We work in a variety of sectors including culture, education, medical, property and retail. Our process ensures we get to know your business thoroughly.
Our approach to your brief starts with talking to you about what you want to achieve, and then planning the design strategy to get results. This sometimes means challenging your brief, but it always means a better solution and increased ROI.
- Beauty & the Bib
- Funky Giraffe
- Gather & Gather
- Greenwich Hospital
- GSM London
- Heritage of London Trust Operations
- Maritime Greenwich WHS
- Old Royal Naval College
- Page & Bloom
- Prostate Cancer Research Centre
- Reckitt Benckiser
- Royal Borough of Greenwich
- Royal Free Charity
- Royal Greenwich Heritage Trust
- South East Enterprise
- Stephens House & Gardens
- The Goldsmiths’ Centre
- UCLH Charity
- Visit Greenwich