Channel Dash Trust
Creating a distinctive brand for a new trust formed to commemorate these brave heroes in World War II.
The Channel Dash Trust was created to commemorate Operation Fuller and unite surviving veterans with their families. The trust needed a bold identity to raise its profile and funds for a new memorial, while continuing to educate the public about this moment in history. Having worked previously with founder Malcolm Godfrey, we were privileged to support him in this endeavour. The trust successfully achieved its aims, establishing a permanent memorial and securing its lasting legacy.
- Sectors and services
- Heritage
- Brand presence
Working closely with the client, we reviewed many options of suitable identity that would adapt to different messaging required and be easily applied digitally and within a memorial.
The new identity created focuses on the conflict in the Straits and expresses the dynamic action of the event. Derivative logos have been created for the 70th and 80th anniversaries, and for use at memorial services.
“The new logo depicts the channel dash perfectly.”
Lord Boyce
Patron
Channel Dash Trust
“The design was very appropriate.”
Admiral Sir Ian Garnett
Chairman of the Trustees
Historic Dockyard Chatham
