Dying Matters
Supporting a new healthcare coalition to establish its remit within core communications tools.
Following an introduction through our work with the National Council for Palliative Care, we successfully pitched to support Dying Matters in establishing their core message – encouraging open conversation about end-of-life planning during life. We designed and produced the Awareness Week pack, community pack, and first impact report, distributed to key influencers to communicate the results of their launch year.
Awareness pack
Dying Matters actively engages with its members through a number of events, including the annual Awareness Week. The need was to create an activity pack which would appear to be fun and provide tools to start activities.
A party pack was created in the form of an A5 triptych folder holding a number of leaflets and invites to a variety of get-togethers.
The packs were very well received, and a greater number of activities were recorded amongst the members than in previous years.
Community pack
A resource pack was needed to be able to target specific sectors of the community, including non-traditional areas, e.g., banks and schools, in order to make discussions around dying part of everyday life. A folder with targeted inserts was produced, which could then be prepared to suit each audience.
“The creativity, quality and high standard of work we received from Fit Creative was impressive, as was their professionalism. Fit produced a range of different campaigning materials for the Dying Matters Coalition, including an Awareness Week Pack and a community engagement pack offering advice and information to people on how best to start conversations about dying, death and bereavement in order to get the kind of death they want.”
Hilary Fisher
Director
Dying Matters Coalition
Impact report
In order to continue the coalition’s work, it is essential that it reaches three key areas: the public, health practitioners and policymakers in the UK.
A document was required to state the results of the Dying Matters Coalition to date and to make the case for its ongoing support by stating what still needs to be done. We created a striking brochure with strong and unexpected imagery and bold copywriting. The result was well received.
The document was sent to parliamentary figures as well as leading healthcare policy makers and helped ensure the future of the Dying Matters Coalition.
