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Work SEE E-Business Programme
Establishing a brand and marketing for a digital enterprise work programme
The E-Business Programme is a business enterprise programme aiding businesses to develop their digital tools which includes a better online platform, using social media and establishing a CRM
We titled the programme 'be business' to demonstrate how essential e-business is to the success of businesses today.
Establishing the E-Business Programme
A set of adverts were posted in local press which related e-business to being an essential part of a business through the headlines.
We added a new section on to the website and shifted the colour palette to black and yellow as part of refreshing the brand look.
A suite of literature promoted the programme to small or medium enterprises and featured a variety of business sectors to demonstrate how e-business could help all types of setups.
Record figures achieved
As the programme neared the end of its 2 years it has achieved impressive returns on revenue and employment created.
EB2 Programme
Following the success of the first programme, SEE was awarded funding for a further 3 years. Working closely with the client, we branded the new programme EB2 - Even Better, and produced the new marketing materials.
Ad promotions created for use in social media. A number of variations were created to highlight different elements of the programme which may appeal to a business.
Handy pocket booklets act as follow on tools from workshop attendance to remind you of the practices explained
Cyber security forms an important element of the new programme.
