St Peter the Apostle Church
Creating a new identity, website, and interpretation for this historic church in Woolwich, enabling them to fulfill HLF grant requirements for a wider community engagement.
Following a successful HLF bid, St Peter the Apostle Church secured funding for essential building maintenance and wider community engagement across Woolwich and the Royal Borough of Greenwich. Recommended following our work with St George’s Garrison Church, we quickly established a strong partnership. We developed a new brand identity rooted in the church’s historic Pugin building, alongside a new website, signage, and interpretation to bring their story to life. We continue to support the church today with their ongoing digital needs.
- Sectors and services
- Heritage
- Brand presence
- Digital + Film
- Exhibition + Signage
Website
A new responsive website was created with improved navigation for better user interaction and a robust CMS to allow the team of volunteers and parishioners to manage the content. The website establishes the global digital presence for this historical church in South London.
Working with a steering team including parish members and church administration, we advised on structure, function and design. We helped develop the content, and once completed, we trained the team members on using the CMS.
The new website utilises fabulous new imagery of the church and its community, along with a colour coding system to create a striking and dynamic-looking website.
Branding
An identity was created for the church to highlight its architectural importance – the first Pugin church in London.
Along with the church logo, a family was created to include the other buildings on the church land – Pugin Place and Brookhill Building. Plans are in place to revitalise these buildings and put them to better use for the community; hence, a family of brands was important for the future of the Church. Each logo includes an outline of the building, both helping to identify them and highlight the architectural detailing.
It was important for the church to engage with new audiences on social media. The brand identity has been designed to include a shorthand icon suitable for most social media platforms.
Interpretation materials
To support a deeper understanding of the historical and cultural relevance of the church to its community and wider visitors, a set of materials were created.
A DL roll-fold leaflet was created to be distributed on and off-site, allowing visitors to the site to walk around and gain more knowledge of what they are looking at.
Large format panels have been designed and installed, and a large model encased in the entrance with explanatory text.
Signage
Completing our work with the church by designing the external signage and changeable poster frames created a cohesive and clearly identified brand, opening it up to a wider audience.
